In the heart of Malawi, where agriculture is the lifeblood of the community, smallholder farmers face numerous challenges. However, organizations like Kvuno are transforming these challenges into opportunities through good agricultural practices and innovative business solutions. Judith Samson’s story is a testament to this transformation.
“I am Judith Samson. My husband is a lead farmer in Malawi. Through Kvuno, our agents help, train, and teach us on good agricultural practices which have helped us a lot in making the right decisions. For example, they taught us how to do crop rotation which helped our families to grow more yields,” says Samson. This simple yet effective technique has not only boosted their harvest but also improved soil fertility.
Sustainable Farming Practices for Better Yields
Malawi’s economy is heavily dependent on agriculture, yet many farmers struggle with outdated techniques and lack of resources. According to the World Bank, agriculture employs about 80% of the population, but productivity remains low. Kvuno’s approach to addressing these issues is multifaceted. By teaching farmers crop rotation and other sustainable practices, they help increase both the quantity and quality of produce.
“They also teach us on business solutions which helped us to make independent decisions,” Samson explains. “We have also gained more Z’wardy points from Business Solutions where I received a radio and t-shirt. Through the radio, I am also able to hear more news about agriculture.” This holistic approach ensures farmers are well-informed and better equipped to make strategic decisions.

Financial Empowerment Through Business Education
The introduction of business solutions has been a game-changer for many farming families. By learning how to manage their finances and make informed market decisions, farmers can significantly increase their income. “So I say thank you to what Kvuno is doing to our lives. Thank you,” Samson expresses with gratitude. For her family, the financial empowerment gained through Kvuno has enabled them to build a new house, turning a distant dream into reality.
According to Samson, the benefits are not just for her and the community, but also do their bit for keeping the earth green. She is grateful for the hands-on approach from Kvuno agents and the team at large for regularly assisting with their business specifications to grow.

The Broader Impact: Lifting Communities Out of Poverty
Improving the lives of smallholder farmers in Malawi is crucial for the nation’s development. Studies show that enhancing agricultural productivity is one of the most effective strategies for reducing poverty and promoting sustainable growth. The Food and Agriculture Organization (FAO) emphasizes that investments in agriculture can significantly reduce hunger and uplift communities.
Kvuno’s success in Malawi underscores the importance of integrated support systems in agriculture. By combining practical training with business education, they are not just improving yields but also transforming lives. Judith Samson’s story is a shining example of the potential that lies within Malawi’s fields when farmers are empowered with knowledge and resources.
